Apple hires venture capitalist Josh Elman to help improve App Store discovery

Apple has employed Josh Elman, a distinguished enterprise capitalist and former vp of product at stock-trading app Robinhood, to assist it enhance iOS app discovery within the App Retailer. Elman introduced the information by way of his Twitter account on Monday, saying he’s additionally leaving his position as a board companion on the agency Greylock Companions and as a board member of distinguished tech corporations like Discord and Medium.

Elman becoming a member of the App Retailer workforce might assist enhance the iPhone maker’s relationship with builders after a slightly tough 12 months wherein Apple’s stewardship of the App Retailer has been referred to as into query by critics, rivals, and regulators. As an illustration, Elman is beforehand a board member of and investor in Houseparty, the chat app acquired by Fortnite creator Epic Games.

Epic is at the moment suing Apple over the removing of Fortnite from the App Retailer, and that’s solely considered one of many controversies Apple has weathered over the past 12 months. One other is an ongoing European antitrust investigation.

Apple extra just lately prolonged an olive department to the app improvement group by announcing a new small business program earlier this month that can reduce its normal 30 % App Retailer fee in half for builders making lower than $1 million per 12 months. The corporate has additionally tried to compromise with various app builders, most prominently Hey email client creator Basecamp, and tech rivals like Microsoft over complaints with sure App Retailer restrictions.

Elman doesn’t point out whether or not he might be working in any respect on developer relations, however he does say he might be centered on serving to “prospects uncover the most effective apps for them.” Regardless, given his standing within the VC and software program industries and his skill to determine apps earlier than they develop into multibillion-dollar companies, Elman is bound to offer some beneficial perception into the following massive iOS apps on the horizon.

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