TikTok is reportedly testing longer, three-minute videos

Brevity is the soul of wit — and the guts of TikTok — however the firm desires to see if giving folks the power to file longer movies is one thing its creators need to discover.

The corporate is reportedly rolling out the power to file movies as much as three minutes in size, in response to social media advisor Matt Navarra. Navarra tweeted a screenshot of the replace, which notes the function continues to be in early entry levels. The Verge has reached out to TikTok for extra data.

At the moment, TikTok permits all creators to add movies as much as a minute in size. It’s confirmed to be a profitable size — longer than a Vine, shorter than most YouTube movies. The constraint of discovering methods to make one thing humorous inside 60 quick, candy seconds is a part of what makes TikTok work. Not having to focus greater than a minute of consideration on one video and having the ability to simply flip to the subsequent proper after is a welcome function in a world dominated by longer content material.

Three-minute movies on TikTok really feel like a miniature duplicate of YouTube, again when YouTube movies have been shorter than 10 minutes. Will this fill the house left by Quibi’s demise? Three minutes is a whole lot of time. It may permit for full film trailers or make-up tutorials — issues which are discovered as a rule on YouTube.

Look, it may not be the worst factor — folks have been upset when Twitter doubled the size of a tweet from 140 to 280 characters, however that’s largely labored out superb. Nonetheless, trepidation is warranted. Brief movies outlined TikTok — I’m undecided I need to sit by somebody’s three-minute recap of Riverdale simply because they’ve the power to take action.

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