Google adds option to limit alcohol or gambling advertisements

Google has announced today that it’s rolling out the flexibility for customers to restrict what number of alcohol and playing advertisements they’re proven (via Search Engine Land). This ought to be a welcome characteristic for customers who could also be delicate to seeing alcohol use or playing, or want to keep away from these subjects.

Whereas Google has beforehand allowed customers to cover particular advertisements, this alteration impacts advertisements category-wide. It’s additionally already had restrictions on the classes based mostly on age and nationwide legal guidelines — the change simply lets customers apply these limits to themselves.

The settings for the 2 classes are separate, so if you happen to’re positive with playing advertisements however not alcohol advertisements, or vice versa, you possibly can permit one however not the opposite. It’s value noting that the characteristic solely guarantees to cut back the variety of alcohol and playing advertisements you’ll see, not eradicate them utterly.

The boundaries will solely have an effect on YouTube for now.
Picture: Google

Google says that “[t]his characteristic will roll out in Advert Settings step by step, starting with YouTube Adverts within the US, and we intention to introduce this for Google Adverts and YouTube globally in early 2021.” If you wish to flip off both class, you possibly can go to your Ad Settings page. If the change has rolled out to your account, the buttons might be positioned on the backside of the web page.

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