The Duke and Duchess of Sussex, Harry and Meghan, are the subsequent massive names to commit themselves to Spotify’s podcast empire. The 2, together with Spotify, introduced the podcasting deal right now, together with the information that they’ve launched their very own audio manufacturing firm known as Archewell Audio. Harry and Meghan will host their very own podcasts and produce different exhibits, which haven’t been detailed. Their exhibits will launch subsequent yr, though a holiday special that includes the couple and different visitors can be out there this month. Harry’s podcast would possibly concentrate on veteran points whereas Meghan’s appears to be like extra at gender equality.
This transfer intently mirrors one other well-known political couple: the Obamas. They launched their very own manufacturing firm, Increased Floor, and likewise inked a Spotify deal. Michelle Obama’s podcast debuted this previous summer season as an exclusive however later turned more widely available. It’s unclear whether or not the identical may occur with the duke and duchess’ exhibits.
This new manufacturing deal continues Spotify’s land seize for large names and expertise within the podcasting area. It’s already moved Joe Rogan’s present over to its platform solely and can be working with Kim Kardashian West, amongst others, just like the DC Comics brand. The technique is, after all, to encourage individuals to obtain and recurrently use Spotify with a purpose to hear from their favourite stars. With many of those exhibits solely launching late this yr, it’s unclear how effectively that tactic is working, though Spotify continues to add new month-to-month common customers.