Substack launches an RSS reader to organize all your newsletter subscriptions

In case you’re fearful about all of your publication subscriptions getting misplaced in your inbox, Substack could have an answer. At present the platform is launching an RSS reader referred to as Substack Reader, which affords a streamlined assortment of your newest newsletters. Any Substack publication you already subscribe to will mechanically present up, and in order for you, you may add third-party RSS feeds, too.

The aim was to “create a distraction free house” for folks whose e-mail inbox isn’t their perfect studying expertise, Substack CEO Chris Best informed The Verge.

Substack Reader is launching as a beta, and it feels very very like a model one product. It presents a chronological checklist of each publication you’re subscribed to, and you’ll click on on these entries to open them in a brand new window and skim them. Proper now, there’s no solution to learn tales within Substack Reader, like you may in a conventional RSS reader, and tales keep in your queue even after you’ve learn them. (In-line studying is “one thing we’re strongly contemplating for the longer term,” Substack co-founder Hamish McKenzie wrote in an e-mail to The Verge.)

The reader additionally separates out podcasts printed by way of Substack, and it exhibits a lock icon subsequent to subscriber-only newsletters, which might assist to focus on simply how a lot non-paying readers are lacking out on. Anybody will probably be in a position to join the beta beginning at present. At launch, it’s solely out there on the internet. Cell apps are “one thing we’ll have a look at,” Finest stated.

RSS readers have historically struggled to realize a big sufficient viewers for corporations to maintain supporting them. Google infamously shut down Google Reader in 2013; Digg launched Digg Reader in response the identical 12 months, then shut it down 5 years later. Substack appears to be occupied with its reader as a companion to its newsletters, greater than as a competitor to full-on RSS readers like Feedly. Nonetheless, Finest stated he hopes to increase the viewers for a reader app by making it “as simple and easy as it might probably probably be to get began.”

Long term, the service could lastly give Substack an area to begin recommending completely different newsletters to present customers. “I believe one of many causes that we predict an expertise like this may very well be actually good is it may very well be a solution to uncover new writers you need to subscribe to,” Finest stated.

As Substack provides discovery options, Finest stated the service will steer clear of placing “a bunch of clicky stuff in there that’s tremendous tantalizing,” and stick with the platform’s present aim of fostering a relationship between readers and writers they will belief.

Substack is including some fundamental new discovery features to its web site at present, too. The service’s present checklist of prime publications is being expanded to incorporate a lot of particular classes (past the earlier “prime paid” and “prime free” lists), so that you’ll be capable to see the highest political newsletters or prime enterprise newsletters and discover by your pursuits.

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