Hulu has ordered a brand new actuality collection primarily based round TikTok’s royal household — Charli, Dixie, Marc, and Heidi D’Amelio — seemingly hoping to seize a bit little bit of what Maintaining Up with the Kardashians did for E! again in 2007.
The D’Amelio Present is an eight-part documentary collection that can observe the 4 relations as they go about their day-to-day lives. Anticipate TikTok dancing, TikTok drama, conferences with executives throughout Hollywood, and the kinds of goofs that labored for different actuality exhibits that adopted standard households. It’s going to debut someday in 2021.
For the D’Amelio household, that is simply one other challenge they’re including to their checklist, which incorporates podcasts, a YouTube channel, commercials, tv specials, and extra. Just like the Kardashians earlier than them, the D’Amelios see a chance to create an empire out of the celebrity they’ve lately entered into. Charli, for instance, has greater than 100 million followers on TikTok — essentially the most of anybody on the app. For Hulu, nevertheless, The D’Amelio Present is a vital addition for its lineup of actuality exhibits and documentary collection that the streamer is banking on.
“The D’Amelio Present joins our rising slate of docuseries in regards to the human expertise and we’re extremely excited to associate with the D’Amelio household to supply viewers an genuine have a look at the difficult lives of those two relatable younger girls thrust to the highest of the social media algorithm,” Belisa Balaban, vp of documentaries at Hulu, stated in a press launch.
Only in the near past, Hulu introduced that it signed a large deal with the Kardashian family for brand new content material (not Maintaining Up, which the household introduced was ending). Hulu additionally has actuality exhibits like Style The Nation with Padma Lakshmi, Eater’s Information To The World, and the upcoming collection The Subsequent Factor You Eat from David Chang and Planet Intercourse with Cara Delevingne.
(Disclosure: Eater is a Vox Media model and sister website to The Verge.)
Having the most well-liked TikTok household additionally accessible in a collection unique to Hulu helps with that rising content material arm; an space that Netflix has additionally invested heavily in during the last couple of years because the style efficiently grows. With Discovery Plus launching in only a few weeks, it’ll additionally give Hulu some house to compete within the docuseries and actuality TV realm, which Discovery (TLC, Meals Community, HGTV) owns.
Whether or not or not The D’Amelio Present winds up being the cultural success that Maintaining Up with the Kardashians was in its earlier seasons is dependent upon if folks wish to see the D’Amelio household in an extended, extra narrative-driven house as a substitute of simply 60 seconds at a time on their cellphone.