Amazon buys Wondery, setting itself up to compete against Spotify for podcast domination

Wondery, one of many final main impartial podcast networks, is now owned by Amazon. The businesses announced the deal at this time, ending hypothesis about who would possibly ultimately purchase the community, which is most well-known for true crime podcasts like Soiled John. (Apple and Sony have been additionally reported to have not less than mentioned a potential buy.)

Amazon didn’t disclose the acquisition value, though earlier studies from Bloomberg and The Wall Street Journal instructed Wondery’s worth was not less than $300 million. Wondery is technically now a part of Amazon Music, which launched podcast help in September this yr.

The acquisition is a notable one, if solely as a result of it units Amazon as much as higher compete towards Spotify, which has been buying networks and unique expertise for over a yr. Amazon says this Wondery deal doesn’t change present reveals — they’ll nonetheless be obtainable via “a wide range of suppliers.” However Amazon says it hopes shopping for Wondery will “speed up the expansion and evolution of podcasts by bringing creators, hosts, and immersive experiences to much more listeners throughout the globe.”

After all, Amazon Music will probably promote Wondery reveals over different applications and presumably put much more advertising and marketing spend behind them, particularly globally. Apparently, Audible isn’t talked about within the information launch, although the Amazon-owned firm creates its personal exclusive podcasts, in addition to publicly obtainable ones, and just lately launched a cheaper price tier particularly for individuals who would possibly need to hear Audible exclusives.

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