TikTok teens’ latest passion is enterprise software

5 days into the brand new 12 months, and TikTok’s hottest 2021 pattern is teenagers utilizing enterprise software program to go viral.

As if the coronavirus pandemic hadn’t already blurred the traces between work and residential sufficient, college students and youths are going viral on TikTok after making Notion boards that mimic teen Tumblr feeds. Some customers stuffed their Notion headers with vibey coffeehouse images or photos of anime or different characters that encourage them.

Navigating round Notion’s web site, many individuals wouldn’t count on to see a bunch of youngsters utilizing the software program as replacements for his or her college planners. The positioning options tweets from of us like XOXO Pageant organizer Andy Baio and different Silicon Valley pseudo-celebrities touting how they use the fashionable app to maintain their tech groups organized as advertising and marketing. It’s fairly clear who the app’s foremost viewers is!

However this week, Notion completely blew up on TikTok.

In a single video, the account @cur.tas gained over 1.1 million views in lower than two days, exhibiting off their Notion setup. They imported GIFs and pictures of anime characters and the Lofi Research Beats woman into their templates, mirroring in style studyblr and studytok aesthetics which have grown in style on platforms like Tumblr and TikTok over the previous few years. Assume Donna Tartt’s The Secret Historical past meets productiveness suggestions — that’s the studyblr aesthetic in 2021. Scrolling by the video’s feedback, dozens of customers had been begging the account to make a tutorial explaining how they arrange their Notion.

Different customers, like @promeat, duetted the video setting up their own Notion accounts. After posting their authentic video studying easy methods to use the app, @promeat made one other video exhibiting folks their “day by day Notion routine,” explaining what they do after they log in to the app day by day.

When requested concerning the rising recognition of the app, a Notion spokesperson mentioned, “We’re amazed watching it!” however didn’t remark additional.

As somebody who used to spend so much of time as a excessive schooler scrolling by the studyblr hashtag on Tumblr, I get the attraction of Notion to younger folks. Like Tumblr, Notion is a clean slate, offering customers with loads of completely different templates to construct and customise into what most accurately fits their wants (and aesthetics).

Outdoors of customization, the coronavirus pandemic may play a major half in why Notion has taken off with the youth. I’m positive hardly any of those teenagers are strolling into bodily school rooms anymore. I think about it’s laborious to maintain your life and schoolwork so as when your solely classroom is your eating room desk.

Enterprise software program has been working its manner into private life and relationships for some years now. In 2019, The Atlantic wrote about how mother and father had been starting to make use of enterprise software program and apps like Asana and Trello to assign their youngsters chores. Perhaps as increasingly more of our work lives merge along with our private ones, enterprise software program like Notion may get a bit of extra enjoyable.

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