Apple’s App Store made an estimated $64 billion in 2020


According to CNBC’s analysis, Apple’s App Retailer made $64 billion in income in 2020, which is a 28 p.c enhance from the estimated $50 billion it made in 2019. This represents quantity of progress for the App Retailer for the reason that estimated enhance between 2018 and 2019 was solely 3.1 p.c.

It’s arduous to inform the precise motive for the spike in progress, nevertheless it doubtless had one thing to do with the COVID-19 pandemic. I can say from private expertise that I purchased fairly a number of extra video games in 2020 than I’ve in years previous, as well as subscriptions to fitness and productiveness apps to attempt to regain some management of my life throughout quarantine.

When Apple experiences on its financials, it lumps the cash it makes from the App Retailer in with its companies income, which is by far its fastest-growing category. The corporate takes a 30 p.c lower of many of the cash coming in to the App Retailer, which, whereas there are caveats and exceptions, represents billions of {dollars} of income. Apple sometimes guards its take fastidiously, regardless of current pushback from developers like Hey.com and even legal challenges from Epic.

Its grip has just lately loosened just a bit, although, as Apple now only takes a 15 percent cut from developers who make under $1 million a year from the App Retailer. That isn’t more likely to have an enormous change on the income estimates, as analysts have approximated that the top 2 percent of App Store developers generate 95 percent of the revenue.

Yearly, Apple experiences how a lot cash it has paid out to builders since 2008. CNBC used that to calculate the App Retailer income quantity by subtracting final 12 months’s quantity from this 12 months’s, then it accounts for Apple’s 30 p.c lower. Whereas the numbers could also be just a little tough, Apple doesn’t self-report them, so all we are able to do is get shut. Regardless, there are two issues which can be arduous to argue: the App Retailer’s income grew by fairly a bit this 12 months, and it introduced in some huge cash for each builders and for Apple.



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