Quibi’s library will live on through the Roku Channel

Roku has acquired defunct streaming service Quibi’s library of content material, the company announced today. Content material from the short-form service will seem on the Roku Channel at no cost sooner or later in 2021, although the corporate hasn’t introduced an actual date for its arrival. Roku didn’t disclose how a lot it paid for the content material in its announcement. The deal was rumored earlier this month in a report from The Wall Street Journal.

Regardless of Quibi’s failure, its content material was star-studded. Roku’s announcement says the Quibi content material it has licensed will characteristic stars together with “Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen, Lena Waithe, and lots of others.” Over 75 exhibits shall be out there as a part of the deal, Roku says. Roku, one of many main {hardware} corporations within the streaming area, is making an attempt to push extra into software program.

Buying Quibi’s exhibits and putting them completely inside The Roku Channel (a free providing from the corporate) shall be used to drive watch time on the platform and probably improve the quantity of advert stock Roku can promote. As competitors within the {hardware} area will increase, discovering new legs up over competitors — on this case, unique content material — is a should.

Though Quibi’s content material was primarily designed to be consumed on cell gadgets, it was beforehand doable to observe its content material on TVs because of native apps that had been released for Apple TV, Android TV, and Fire TV, albeit months after the service’s launch. Quibi content material may be streamed to appropriate TVs by way of AirPlay and Chromecast. Roku’s website notes that the Roku Channel is on the market on Roku’s gamers, choose good TVs, cell apps, and the net.

The Roku deal comes after Quibi officially announced it was shutting down in October after working for a bit of over six months. The app failed for myriad reasons, regardless of managing to boost $1.75 billion in funding previous to its launch largely because of hype and dealmaking from its high-profile management, former HP exec Meg Whitman and former Disney chairman and film producer Jeffrey Katzenberg.

Disclosure: Vox Media has a take care of Quibi to supply a present, and there have been early talks a couple of Verge present as properly.

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