Substack is including a long-awaited new function at this time: the flexibility to alter the look of newsletters. Writers will now have the ability to select their background colour and accent colour and set completely different fonts for the title and physique of posts. It’s a restricted set of customizations, but it surely ought to permit Substack newsletters to face out extra from each other — proper now, they’re mainly the identical, save for profile footage and the colour of hyperlinks.
The function is being referred to as Themes, and Substack says it plans to repeatedly add extra choices for writers. It’s presupposed to be out there beginning at this time.
As enjoyable as themes are, writers might get much more use out of two different options that Substack is planning for launch someday “quickly.” Writers will have the ability to create sub-lists of members and solely ship out sure emails to them (Substack imagines lists of “founding members” or “lapsed readers”). It’s additionally including a “multipub” software that may permit writers to combination a number of newsletters and podcasts they handle beneath a single publication. The Dispatch already has this software and makes use of it to bundle a dozen titles, however quickly it’ll be out there to everybody. Substack expects the brand new choices to launch in February.
The options had been introduced this morning throughout Substack On, a one-day digital convention for Substack writers. Substack was based in 2017, and over the previous yr, has turn out to be an more and more standard alternative for journalists who wish to run subscription publications. It’s managed to draw some high-profile names, together with Anne Helen Petersen, Glenn Greenwald, and Matthew Yglesias.