YSL’s lipstick pod gadget will create whatever shade you want


L’Oreal debuted a gadget at CES last year that promised to make lipstick shades in no matter colour wearers needed. This 12 months, we’re studying what that system requires to work from home: lipstick pods.

The Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso — sure, that basically is the identify — takes three completely different lipstick colour pods and squirts their liquid out on the high of the system for wearers to combine. (The pods dispense the YSL Magnificence Velvet Cream Matte End method.) When mixed, they create the specified shade. The highest of the Bluetooth-enabled system doubles as a compact so folks can take it on the go and contact up their colour as wanted.

The system prices $299 and is on the market for preorder immediately. Every preorder consists of two units of colours in both the crimson, nude, orange, or fuchsia household. All the pieces will ship in “early spring.” The system will then be extra extensively out there in September. Customized skincare and basis pods can even launch later this 12 months. The system expenses by means of USB-C and has a battery lifetime of greater than every week, in accordance with L’Oreal, YSL’s guardian firm.

Picture: L’Oreal

Wearers have three choices to create a shade inside the iOS or Android app. They’ll choose from the “shade wheel,” which makes it simple to pick a colour from a wheel; the “shade match,” which creates a shade to enhance an outfit or a favourite lipstick colour by means of a photograph; or “shade stylist,” which depends on a “good algorithm” to decide on between three shades that’ll greatest work with an outfit, once more primarily based on a photograph. The app additionally features a social element that showcases colours different customers made and highlights “real-time traits” from “YSL specialists” and different customers.

The lipstick pod units price $100 on their very own and can’t be swapped in for something apart from these pods. Every cartridge is verified by means of RFID, which permits the machine to detect the method kind inserted in every canal, monitor its consumption, and provide to robotically reorder the cartridge if wanted. Though customers can order particular person cartridges, they can’t combine and match the pods from completely different units. The machine gained’t function if they struggle.

After all, counting on pods is usually how {hardware} firms create recurring income. Folks purchase the system as soon as however then are required to maintain shopping for extra issues to make use of it. On this case, it’s attainable folks may undergo the cartridges quicker than they might a typical lipstick, particularly in the event that they use it every day. I, for one, personal a lot of lipsticks that I not often use. I become bored with one colour after which search for a brand new one to begin sporting — and never all the time from the identical model. YSL can financial institution on the truth that folks might want to re-up these cartridges instantly from its line, guaranteeing that prospects keep loyal to its lipsticks and preserve paying the corporate. Pods have lastly discovered their place in make-up.



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