Created “solely for the U.S. Hispanic viewers,” PrendeTV is Univision’s entry into the streaming wars, providing a set of free Spanish programming.
PrendeTV, which will get its identify for the Spanish phrase for “swap on,” will launch this quarter, according to Univision. The service may have “an unprecedented assortment of high-quality, curated Spanish-language sequence [and] motion pictures,” in addition to another leisure. PrendeTV may even supply 30 reside channels and greater than 10,000 hours of on-demand content material at launch, based on the corporate, with the objective to increase that providing as soon as launched. It will likely be accessible on desktop and cellular, in addition to a free app on related TVs.
Univision’s largest competitor within the Spanish market for US clients, Telemundo, doesn’t have its personal streaming service. Owned by NBCUniversal, Telemundo as a substitute has a hub and a number of other “channels” on Peacock, NBCUniversal’s personal ad-supported streaming platform. Univision CEO Wade Davis, who beforehand labored on ad-supported streaming technique at ViacomCBS, instructed Deadline in 2020 that “it’s outstanding” there’s not likely a “high-quality, differentiated OTT service for this viewers that’s at scale.”
“It’s an enormous alternative that’s utterly open from a aggressive standpoint,” he mentioned.
Though Univision is coming into an already crowded market, with providers like Disney Plus, HBO Max, Peacock, Apple TV Plus, and extra launching all inside the final 14 months, Univision is banking on PrendeTV being “the one premium, free ad-supported streaming service designed and curated solely for U.S. Hispanics.” The truth that it’s free, one thing that ViacomCBS can be reportedly seeing success with by itself ad-supported platform, Pluto TV, also needs to assist.
Precise launch dates, new unique sequence, and what platforms it will likely be accessible on will probably be introduced nearer to launch.