Medium has announced its acquisition of the social-based book firm Glose. Glose is a platform the place customers should purchase and skim books, then share notes and highlights with buddies. Within the press launch asserting the acquisition, Medium CEO Ev Williams says that the corporate “look[s] ahead to working with the Glose crew on partnering with publishers to assist authors attain extra readers.” Nevertheless, as Engadget notes, as soon as the combination is full, Glose’s library “received’t be included in Medium’s $5 month-to-month and $50 annual subscriptions.”
What the combination between Glose and Medium will really appear like remains to be slightly unclear. In an interview with CNN Business, Glose CEO Nicolas Princen raises the thought of readers having the ability to leap from an article right into a guide. “The imaginative and prescient is to create an expertise the place you possibly can go from one to the following,” he says. “You’ll be able to learn an article after which simply one-click buy a guide that connects to that content material if you wish to go deeper.”
There are just a few methods a Glose/Medium integration might go about this. I’d wish to think about that Medium might present me books written by the writer of the article I’m studying. Going even additional, Medium might additionally discover books in regards to the article’s topic and present these to readers who wish to go deeper.
As an avid reader myself, each these concepts are intriguing, and I’d like to see the way it works in apply. Ev Williams additionally talked to CNN Enterprise about making it simpler to spin off a weblog submit from an inspiring guide passage from Glose: “If I’m studying a guide and a few explicit passage speaks to me, I can very seamlessly take that to my weblog, perhaps write about it, perhaps have a dialogue about it.”
Whereas how a lot the acquisition value Medium isn’t public, it does present a income stream for the corporate outside of its subscription service. Whereas it could be a wrestle to persuade individuals to pay to learn shorter-form articles, many individuals are already accustomed to paying for books.
Nevertheless Medium decides to combine with Glose, one factor is obvious — the corporate desires to be a formidable power in on-line studying, and it has simply added 1.5 million books to its library.