Paramount Plus, ViacomCBS’s new rebranded version of CBS All Access, launches on March 4th


ViacomCBS is about to relaunch its CBS All Entry service as Paramount Plus on March 4th, with a particular occasion to introduce the brand new streamer on February twenty fourth, the corporate introduced as we speak.

The service will even launch in Latin America on March 4th, adopted by the Nordics on March twenty fifth and Australia in mid-2021. The model of CBS All Entry that’s at the moment obtainable in Canada will rebrand to Paramount Plus on March 4th, with an expanded providing being made obtainable to subscribers later within the 12 months. To higher introduce Paramount Plus, and provides a extra complete have a look at ViacomCBS’s total streaming portfolio (that features Pluto TV and Showtime’s OTT service), the corporate will host a two-hour occasion on February twenty fourth following the corporate’s earnings name.

ViacomCBS CEO Bob Bakish previously announced in September that CBS All Entry would rebrand to Paramount Plus, and famous in a later interview that executives determined upon the identify as a result of Paramount had extra model recognition than CBS. Paramount definitely has extra identify recognition internationally the place the label has been used on extra merchandise (Paramount Plus already existed in some capability in elements of Europe), however Paramount in 2021 isn’t precisely Disney or Warner Bros. As The Verge beforehand famous:

It could be one factor if the Paramount identify was going to drive hordes of individuals to enroll as a result of Paramount is synonymous with huge franchises in 2020. Franchises like Marvel, Pixar, and Lucasfilm are synonymous with Disney (alongside Disney live-action and animated movies), so Disney Plus works. How many individuals are strolling round going, “Oh proper, the studio I carefully affiliate with Mission Impossible, Transformers, and Sonic the Hedgehog films.”

Nonetheless, ViacomCBS goes to strive very arduous to promote Paramount Plus as vital service for folks. Or, extra precisely, ViacomCBS is hopeful that Paramount Plus will take some consideration away from Disney Plus, Netflix, Peacock, HBO Max, Apple TV Plus, Hulu, Amazon Prime Video, and wherever else persons are streaming.

To take action, ViacomCBS is introducing plenty of new originals for Paramount Plus. These embrace The Provide, a 10-episode scripted miniseries in regards to the making of Francis Ford Coppola’s The Godfather, a brand new iteration of MTV’s Behind The Music, and a revival of The Sport. Plus, greater than 30,000 further episodes and films from ViacomCBS’s numerous content material homes (BET, Nickelodeon, MTV, Comedy Central) are headed to the streaming service. This might solely be completed due to the merger between CBS and Viacom in 2019.



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