Netflix confirms Shuffle Play feature will officially launch this year


Netflix’s Shuffle Play characteristic, which the corporate was spotted testing last year, is getting a widespread launch within the first half of 2021. Variety reports the corporate made the announcement as a part of its latest financial results. In its testing part, Shuffle Play has labored by selecting content material primarily based in your viewing historical past, serving to you keep away from feeling overwhelmed by Netflix’s house display filled with content material.

Netflix’s COO and chief product officer Greg Peters stated the characteristic is designed for customers to “point out to us that they simply wish to skip shopping completely, click on one button and we’ll choose a title for them simply to immediately play.” Throughout its assessments of the characteristic, Netflix has experimented with together with a “Shuffle Play” button on its profile choose display, and a “Play One thing” choice in its menu.

Right here’s how that ended up trying:

Photograph by Julia Alexander / The Verge

The large query now could be what Netflix will find yourself calling the characteristic. Throughout its earnings presentation, co-CEO Reed Hastings joked that they may name it “I’m Feeling Fortunate,” after the Google search characteristic that skips straight to the highest search outcome. However Peters shortly shot down that concept.

“We’re going to provide you with one thing higher than that, so stand by for this. You’ll see it when it rolls out,” Peters stated.

No matter it finally ends up being known as, Shuffle Play will be part of Netflix’s different current try and make it simpler to search out content material to observe. Final 12 months, it added a “New & Popular” tab to the service, which encompasses a mixture of recent, common, and upcoming content material.



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