Volkswagen Group boss Herbert Diess joined twitter Wednesday, and his first tweet was a lightweight trolling of Tesla CEO Elon Musk.
“Good day @Twitter! I’m right here to make an affect with @VWGroup, particularly on political points,” Diess wrote. “And, after all, to get a few of your market shares, @elonmusk – in any case, our ID.3 and e-tron have gained the primary markets in Europe. Trying ahead to productive discussions!”
Diess — who final yr settled legal prices associated to his role in the Dieselgate emissions scandal — was referencing how the primary mass-market electrical autos of its VW and Audi manufacturers carried out properly in Europe (and especially in Germany) of their debut yr, inflicting Tesla to lose market share on the continent. (To wit, whereas scripting this, Tesla dropped prices on the Model 3 in Europe.)
Good day @Twitter! I’m right here to make an affect with @VWGroup, particularly on political points. And, after all, to get a few of your market shares, @elonmusk – in any case, our ID.3 and e-tron have gained the primary markets in Europe. Trying ahead to productive discussions!
— Herbert Diess (@Herbert_Diess) January 20, 2021
Most automotive and different big-brand CEOs use Twitter in an compulsory method. They subject stately feedback on new merchandise or initiatives however are in any other case absent from the day by day churn.
It’s exhausting to think about Diess — who has praised Musk in the past — doing a lot else past tweeting playful jabs just like the one on Wednesday, not to mention truly participating Musk on his phrases with memes and snark and stock price-moving jokes. For one factor, Diess just barely survived a significant energy battle that performed out contained in the Volkswagen Group. Whereas he stays the highest boss, he was stripped of his title of CEO of the VW model largely due to the major software problems the ID 3 has had throughout its rollout.
Stranger issues have occurred, however the concept Diess — who apparently as soon as made his executives attend a “syntegration workshop” — would break edgelord appears unlikely. Musk, in the meantime, has spent nearly two years possibly violating a court order that claims he’s presupposed to have tweets about Tesla pre-screened by a lawyer.
To Musk’s credit score, he additionally spends plenty of his time on Twitter responding to clients who’ve options or complaints about Tesla’s merchandise. The truth is, this has change into such a important pipeline that Tesla’s vitality division has spent the previous couple of months hiring customer service specialists who now assist subject these requests. If Diess learns any classes about tips on how to use Twitter from Musk, which may be a superb place to start out given the state of the ID 3.