Go read this story about COVID-19 vaccine fights on Facebook

Ample COVID-19 vaccine distribution nonetheless looks like the best impediment to slowing the unfold of the pandemic, however in the event you’re seeking to fear concerning the different menace that’s nonetheless blocking progress — an unwillingness to take the vaccine in any respect — and the inventive efforts on Fb which can be going into stopping it, you should go read this FiveThirtyEight report.

Fb’s taken steps to fight misinformation associated to the pandemic, removing false claims about COVID-19 vaccines and banning ads that discourage vaccine use, however reporter Kaleigh Rogers highlights a number of the extra direct outreach that pro-vaccine activists are doing to fight misinformation. From “honeypot” Fb teams designed to seize the anti-vax curious to direct outreach from teams like C.I.C.A.D.A. (Group Immunity Champions and Defenders Affiliation) flooding feedback with optimistic vaccine data, there’s a day by day battle to vary minds (and dunk on the misinformed).

The bigger drawback stays, although: Fb’s advertising-based enterprise can typically incentivize emotional reactions to posts that drive folks into the arms of the anti-vax motion. COVID-19’s reputation as a subject of dialogue on Fb has made it even simpler for anti-vaxxers to reuse false narratives concerning the “risks” of vaccines to shortly deliver folks into the fold.

Till Fb comes up with a brand new method to fight misinformation or adjustments how its algorithm chooses to floor posts, this type of work will stay necessary. Rogers summarizes these efforts effectively, together with the apparent drawback of Fb’s core design. You may read the whole article on FiveThirtyEight.

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