Apple is launching a limited-edition Apple Watch for Black Historical past Month, with a novel watch band, new watchface, and a few of the proceeds going towards civil rights organizations.
The watch, a part of a brand new Black Unity Assortment of merchandise, comes with a black, inexperienced, and pink striped band and face, meant to mirror the Pan-African flag. It in any other case seems to be the usual aluminum model of the Apple Watch Collection 6, with pricing beginning at $399. The band can even be accessible individually for $49.
The merchandise will go on sale beginning February 1st at Apple and Goal. The band will stay on sale all yr, however the watch as a complete will solely be bought in February. It sounds as if the watchface shall be accessible to anybody with an Apple Watch beginning later as we speak.
Apple says it’ll be “supporting six international organizations” as a part of this product launch, together with the Black Lives Matter Help Fund, the NAACP Authorized Protection and Schooling Fund, and European Community In opposition to Racism.
Along with the brand new watch version, Apple introduced quite a few different initiatives for Black Historical past Month this yr. There’ll be a hub within the App Retailer highlighting Black-owned companies and builders; Apple Music will get “curated playlists, essays, authentic movies” and different content material highlighting Black artists; and Apple Maps is getting curated suggestions from EatOkra, which highlights Black-owned eating places. Apple plans to curate tales centered on Black households and experiences within the Apple TV and Apple Information apps and spotlight Black authors in Apple Books and Apple Podcasts.
Apple is amongst quite a few tech giants that collectively pledged hundreds of millions of dollars towards racial fairness initiatives. Apple announced a $100 million fund in June 2020; earlier this month, Apple stated it will create a developer education center in Detroit and assist a tech hub for traditionally Black faculties and universities in Atlanta.