Lego is launching a brand new, augmented actuality social video service known as Vidiyo that may let customers create their very own music movies and dance clips and share them with associates, all whereas making use of their very own results and types to the movies.
It sounds loads like TikTok however geared toward youthful kids with strict moderation inbuilt, and a Lego twist that makes many of the UI inbuilt real-world Lego bricks as a substitute of toggles in an app.
To create a Vidiyo, customers should obtain the app and choose a tune (the toy firm is partnering with Common Music Group, so there can be all kinds of licensed songs from precise bands to select from, like 5 Seconds of Summer time or Think about Dragons).
However as a substitute of simply choosing a filter and dancing away, youngsters will as a substitute scan a Lego Minifigure to star within the video, together with any Lego “BeatBit” tiles — 2 x 2 bricks that unlock the assorted digital AR results within the app. Then, youngsters will have the ability to dance away to the music — alongside a full-sized model of their Lego character in AR — earlier than enhancing and sharing the clip.
One of many key points that Lego hopes will set Vidiyo aside, although, is its content material moderation. All content material uploaded to the app has to go a moderation take a look at first, and any content material that options “personally figuring out data” — like actual folks in a video — received’t be allowed to be uploaded. (Though youngsters will nonetheless have the ability to watch their movies starring themselves domestically.)
There’s nonetheless lots of data that Lego hasn’t revealed but about Vidiyo, together with how a lot units will price, however the firm does promise that extra data can be on the way in which earlier than the primary Lego Vidiyo merchandise launch on March 1st.