Rejoice! Amazon’s new app logo isn’t another icon in a white box

It seems like Amazon is rolling a brand new app icon on iOS, and in contrast to numerous different current app redesigns, it isn’t only a brand dropped inside a white background! Rejoice! The brand new icon cleverly takes cues from maybe Amazon’s most recognizable “product” — its delivery containers and their shiny blue tape.

Right here it’s — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their gadgets as nicely.)

Whoever labored on this new app design, which can be immediately recognizable on your private home display, deserves a increase.

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