Twitter is buying Revue, an e mail service that lets writers publish newsletters. The transfer permits Twitter to capitalize on its person base of writers, journalists, and publications that frequently use the service to achieve readers and develop their audiences.
“With a strong neighborhood of writers and readers, Twitter is uniquely positioned to assist organizations and writers develop their readership quicker and at a a lot bigger scale than wherever else,” explains Twitter product lead Kayvon Beykpour. “Our objective is to make it straightforward for them to attach with their subscribers, whereas additionally serving to readers higher uncover writers and their content material.”
Twitter’s acquisition of Revue additionally locations it in direct competitors with Substack, a rival e mail publication service that has been rising in reputation not too long ago. Plenty of high-profile journalists have left conventional media corporations to begin paid newsletters on Substack.
Substack launched a reader feature for newsletters in December and has pledged to take a reasonably relaxed approach to content material moderation on its service. Verge editor-in-chief Nilay Patel interviewed Chris Greatest, co-founder and CEO of Substack, final month should you’re all in favour of learning more about what could be a new model for journalism.
The New York Times reports that Twitter was even discussing buying Substack again in November, however co-founder Hamish McKenzie made it clear the deal wasn’t going to happen. Twitter is now making Revue Professional’s options free for all accounts and decreasing the reduce it takes on paid newsletters to simply 5 p.c. It’s clearly an try to draw extra writers to Revue, and it undercuts Substack’s 10 p.c price.
Revue was initially based in 2015 within the Netherlands, and The New York Instances studies it has six workers. It’s a small operation that counts the Chicago Solar-Instances and Verge writer Vox Media as customers of the service. (The Verge used to publish The Interface by Revue, earlier than its creator, Casey Newton, launched his personal Substack publication.)
Twitter says it plans to proceed working Revue as a standalone service. “We are going to proceed to spend money on Revue as a standalone service, and its crew will stay centered on enhancing the methods writers create their newsletters, construct their viewers and receives a commission for his or her work,” says Beykpour. “Over time, this crew will construct extra discovery, studying, and conversational experiences centered round long-form content material on Twitter.”