YouTube has paid more than $30 billion to creators, artists, and others over the last three years


YouTube has paid out greater than $30 billion to creators, artists, and media organizations over the past three years, based on a brand new letter revealed by CEO Susan Wojcicki.

In Wojcicki’s first letter to creators of 2021, the CEO spent a while addressing YouTube’s development. The variety of new channels that joined the corporate’s Partner Program, which permits creators to earn promoting income, greater than doubled in 2020. YouTube additionally “contributed roughly $16 billion to the U.S. GDP in 2019, supporting the equal of 345,000 full time jobs,” based on an Oxford Economics report that Wojcicki highlights.

The letter additionally focuses on the work YouTube’s group nonetheless has in entrance of them. Primarily, transparency, particularly the place content material strikes and promoting {dollars} are involved. Wojcicki famous that on the “scale we function, it’s arduous for creators to maintain up with altering Group Tips.”

Wojcicki’s letter states that YouTube needs to be higher about speaking adjustments to keep away from channel strikes. After three strikes inside a 90-day interval, a channel is terminated.

“In December, I spoke with creator Charlie White from the channel penguinz0 after he tweeted about being given a strike for an older video as a consequence of a brand new coverage,” Wojcicki wrote. “We all know this example is much like frustrations shared by different creators.”

One instance that got here up after the 2020 presidential election was YouTube’s determination to ban any movies that propelled misinformation about voter fraud. The brand new coverage went into impact in December, however YouTube gave a grace interval for creators to make sure none of their movies violated the brand new insurance policies.

YouTube executives have additionally confronted mounting strain to do a greater job of moderating the location and stopping misinformation from spreading. YouTube is now shifting its focus to vaccination misinformation. “We’re all the time working to strike the appropriate stability between openness and accountability as we meet the rules set by governments world wide,” Wojcicki wrote.

One different fascinating a part of Wojcicki’s letter was a deal with regulation. A current scorching subject in tech coverage circles is reform of Part 230, which successfully permits social media platforms like YouTube, Fb, and Twitter to function with out being accountable for content material folks put up. Wojcicki referred to Part 230 as an act that “permits us to each preserve YouTube open and permit a considerable amount of content material on the web in addition to take the actions needed to guard our platform.” Though Wojcicki didn’t difficulty a stronger sentiment, she did deliver up that the controversy over Part 230 occurring in Congress has caught the eye of creators like Hila and Ethan Klein.

Wojcicki’s full letter, which incorporates extra particulars about creator income and an replace on YouTube Shorts, the corporate’s reply to TikTok, might be read on Google’s blog.





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