Bond film delays are reportedly causing product placement havoc for brands


The newest James Bond film’s pandemic-related delays are reportedly inflicting issues for its advertising and marketing offers, with advertisers involved that the movie might find yourself that includes outdated product placements, The Sun is reporting. The twenty fifth Bond movie, No Time To Die, is at present as a result of launch in cinemas on October eighth, over a yr after it was initially meant to launch.

“A few of these issues have been the very newest fashions again once they began filming” a supply informed The Solar, “however by the point the film comes out now it can appear like Daniel Craig and all the different forged members are carrying one thing that has been out for ages. That isn’t actually the purpose of those offers.”

Though the movie will reportedly function Omega watches, Bollinger champagne, and Adidas footwear, it appears seemingly that HMD World’s Nokia telephones are liable to courting most rapidly. HMD World introduced final yr that the movie would include its Nokia 8.3 5G from final yr, and TechRadar reports that the movie can be set to incorporate the Nokia 7.2, which was first launched in 2019.

The Solar reviews that the film might face reshoots to cover its outdated merchandise, and quotes a supply as saying that some scenes could also be “rigorously edited.”

“The large tech companies need the celebs to have all the brand new up-and-coming merchandise to assist promote them and promote them to followers,” the supply tells The Solar. “It means a number of the scenes are going to must be very rigorously edited and checked out to carry issues updated.”

We might have already seen an instance of this sort of enhancing at work. Though one of many movie’s stars, Lashana Lynch, seems to be utilizing a Nokia 8.3 5G within the advert above (notice the digital camera flash to the left of the array), a previous version released in March 2020 appears to function a Nokia 5.3, full with a rear-mounted fingerprint scanner and headphone jack on the highest.

An advert launched in March 2020 seems to indicate a Nokia 5.3 with a rear-mounted fingerprint sensor.
Screenshot: Nokia Mobile

The identical footage within the September 2020 model, the place the telephone resembles a Nokia 8.3 5G.
Screenshot: James Bond 007 / YouTube

No Time to Die was initially as a result of launch in April 2020 however was delayed to November final yr after the pandemic pressured cinemas world wide to shut. The movie was subsequently delayed to April 2021, and then to October 2021. Offered no extra delays occur, the film is at present slated to launch round a yr and a half after its authentic deliberate debut.

Fortunately for HMD, there’s at the least one telephone within the movie that’s unlikely up to now an excessive amount of. According to TechRadar, No Time to Die can even function a basic Nokia 3310, a telephone that initially launched means again in 2000.



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