Apple retakes second place in smartphone shipment rankings as sanctions bite Huawei

Apple overtook Huawei to reclaim its spot because the second-bestselling smartphone producer on the earth in 2020, based on new analysis experiences from Counterpoint Research and Canalys. Samsung was nonetheless the main vendor by way of variety of smartphones shipped, whereas Xiaomi, Oppo, and Vivo took the subsequent three spots, based on Counterpoint.

It was just below a yr in the past that the identical analysis analysts reported that Huawei had overtaken Apple to take second place in 2019. However since then, US commerce sanctions appear to have hit Huawei exhausting. The Chinese language firm’s smartphone shipments have been 21 p.c decrease in 2020 in comparison with 2019, based on Counterpoint, and Huawei dropped out of the highest 5 completely within the fourth quarter of the yr. It’s the primary time in six years Huawei hasn’t been within the prime 5, Canalys notes.

Huawei’s smartphone shipments dropped out of the highest 5 in This fall 2020.
Picture: Canalys

Though Huawei was nonetheless in a position to maintain on to the quantity three spot general, because of home gross sales in China (the place it reportedly shipped 70 p.c of its telephones in 2019), Xiaomi seized the chance to broaden internationally and noticed shipments enhance by 17 p.c in 2020 in comparison with 2019. Nevertheless, the fastest-growing smartphone model in 2020 was reportedly Realme, which shipped 65 p.c extra telephones than it did in 2019.

Apple’s features have been extra modest, rising by 3 or 5 p.c yr over yr relying on whether or not you ask Counterpoint Analysis or Canalys. The latter notes that Apple shipped essentially the most iPhones ever within the fourth quarter of final yr.

Counterpoint Analysis experiences that Apple overtook Huawei final yr.
Picture: Counterpoint Research

Though it’s nonetheless the bestselling smartphone producer on the earth, each experiences recommend that Samsung’s smartphone enterprise is dropping market share. Each Canalys and Counterpoint say its shipments fell 14 p.c in 2020 in comparison with 2019. It’s nonetheless round 50 million smartphones forward of second place Apple, however the hole seems to be narrowing. Counterpoint says that the South Korean electronics big is dealing with stiff competitors from Apple on the excessive finish of the market and from Chinese language producers within the midrange.

Total, the whole smartphone market was reportedly down in comparison with 2019. Canalys experiences that shipments have been down 7 p.c, whereas Counterpoint experiences a much bigger 10 p.c decline. Counterpoint blames the pandemic and ensuing lockdowns for the drop, however notes that shipments started to select up within the second half of the yr.

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