Amazon’s Super Bowl ad stars Michael B. Jordan as Alexa

Amazon is not any stranger to Tremendous Bowl advertisements, and the corporate has one other one prepared for this yr’s massive recreation. The 2021 advert stars actor Michael B. Jordan, who you may know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night time Lights, as the corporate’s Alexa good assistant.

Within the advert, a lady goals of what it might be like if Alexa was personified because the very good-looking Jordan, and he or she’s appropriately smitten with the AI. At one level, for instance, the girl asks Alexa to dim the lights, and Jordan takes off his shirt in response. (Her companion then humorously rushes over to demand Alexa flip the lights again up.)

The advert is a enjoyable twist on Tremendous Bowl advertisements that use enticing girls to promote one thing. (A few of Carl’s Jr. and GoDaddy’s notorious Tremendous Bowl commercials come to thoughts.) It’s all made that a lot better by Jordan’s terrifying eyes, that are the unnatural glowy-blue you may acknowledge from the rings on an Amazon Echo system.

You’ll be able to watch a 60-second model of the business on the high of this submit. A 90-second model is embedded in a tweet from Amazon.

This isn’t the primary time Amazon has used a star to impersonate Alexa in a Tremendous Bowl advert. The 2018 commercial featured the voice abilities of Gordon Ramsay, Insurgent Wilson, Cardi B, and Anthony Hopkins as Alexa when it “misplaced” its voice. And if you wish to reminisce on a few years of different star-studded Alexa advertisements from Amazon, right here’s a listing of the corporate’s previous Tremendous Bowl shorts:

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