Logitech bought sufficient keyboards, mice, and PC webcams through the pandemic that it could actually afford its first-ever Tremendous Bowl business. The 60-second spot, titled “Defy Logic,” will air through the first quarter of the sport on February seventh and have rapper and songwriter Lil Nas X.
The documentary-style advert spotlights how artists and different artistic sorts use Logitech merchandise for his or her work. It exhibits Lil Nas X writing and recording a tune, together with graphic and visible artists; streamers; musicians; and local weather, gender equality, and training reform activists demonstrating their Logitech objects.
In Might, Logitech reported sales of its products have been booming because the pandemic stored thousands and thousands of individuals working and education from dwelling. Gross sales of its video collaboration merchandise — which embrace cameras, microphones, and software program utilized in on-line conferences — elevated by 60 % yr over yr, with equipment like tablets and webcams seeing double-digit progress. The corporate reported gross sales have been up 13.6 % within the three months ending March thirty first.
Earlier this month, Logitech reported its third-quarter sales have been up 85 % yr over yr to $1.67 billion, with gross sales of PC webcams greater than quadrupling to $132 million, and gross sales of its video collaboration merchandise greater than tripling to a document $293 million.
Logitech didn’t say how a lot it paid for the Tremendous Bowl business, however 30-second spots are going for a reported $5.5 million. The corporate says it plans to air a 30-second model of its Defy Logic advert through the Grammy Awards in March.