Spotify subscribers surge past 150 million

Spotify now boasts 155 million premium subscribers and 345 million month-to-month lively customers, in keeping with its latest earnings report released today. These numbers characterize a 24 p.c and 27 p.c year-over 12 months improve. Its largest improve was in ad-supported month-to-month lively customers, which rose 30 p.c to 199 million. Last quarter, it reported having reached 144 million subscribers, and 320 million month-to-month lively customers.

Nevertheless, regardless of the expansion in listeners, The Wall Street Journal notes that the typical income per consumer fell by 8 p.c to €4.26 (round $5.13) in comparison with a 12 months in the past. That’s due to the discounted plans used to lure in new subscribers, and the decrease costs it costs in markets like Russia and India. Advert income was up, nevertheless, accounting for 13 p.c of income regardless of traditionally bringing in lower than 10 p.c.

General Spotify nonetheless made a lack of €125 million, however that’s down from the €209 million loss it made the 12 months earlier than. It’s uncommon for Spotify to publish a revenue as the corporate continues to spend money on progress, in keeping with the WSJ.

The earnings announcement comes as Spotify continues to make huge investments exterior of music, the service’s conventional energy. It not too long ago made strikes into audiobooks, experimenting with providing recordings of celebrities reading public domain books like Frankenstein, and Narrative of the Lifetime of Frederick Douglass, an American Slave.

Spotify can be investing closely in podcast. This quarter, the corporate continued to signal huge names for its podcast enterprise like Prince Harry and Meghan Markle, and Ava Duvernay. It now gives greater than 2.2 million podcasts by its service, with podcast consumption up practically one hundred pc in comparison with the identical time a 12 months in the past. Spotify says that 25 p.c of its customers engaged with podcast content material throughout the quarter.

Spotify has argued that its funding in podcasts specifically will increase utilization, engagement, and buyer retention, and current a chance for it to lower its reliance on licensing music from labels. Spotify reiterated that perception in immediately’s earnings launch.

Nevertheless, some analysts say the funding in podcasts has but to meaningfully repay, CBNC recently reported. Writing in an investor notice, analysts at Citi stated that “up to now, we have now not seen a fabric optimistic inflection in app downloads or Premium subscriptions” on account of Spotify’s podcast investments. Final 12 months, experiences indicated that Spotify was exploring the opportunity of a subscription podcast service, opening up one other supply of revenue.

This earnings report gained’t be Spotify’s final main announcement of the month. Yesterday the corporate teased a “Stream On” occasion happening on February twenty second. In immediately’s launch, the corporate stated it is going to use the occasion “to share the newest on the state of worldwide audio streaming and the place it’s headed sooner or later.”

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