Amazon’s incoming CEO, Andy Jassy, says he’s dedicated to Amazon’s online game growth efforts, in response to a damning report from Bloomberg final week in regards to the issues dealing with the group. “Some companies take off within the first yr, and others take a few years,” Jassy wrote in a employees electronic mail seen by Bloomberg, “Although we haven’t persistently succeeded but in AGS [Amazon Game Studios], I imagine we are going to if we dangle in there.”
“Being profitable immediately is clearly much less disturbing, however when it takes longer, it’s typically sweeter,” Jassy continued. “I imagine this group will get there if we keep targeted on what issues most.”
The message comes at a essential time for Amazon Recreation Studios, the e-commerce big’s online game growth arm. The choice to arrange the division reportedly got here immediately from outgoing Amazon CEO Jeff Bezos, who not too long ago introduced he’s stepping down from the position later this year to get replaced by present Amazon Net Providers head Andy Jassy. With the corporate reportedly spending virtually $500 million a yr on its as-yet unsuccessful online game division, it’s vital that it has the assist of the incoming CEO.
Bloomberg’s earlier report alleged that Amazon Recreation Studios has confronted a number of issues together with a studio head who lacks expertise in video video games, a “painfully sluggish” in-house recreation engine, and a “bro tradition” that doesn’t give girls the identical alternatives as males. In response to the report, studio head Mike Frazzini has reportedly emailed the group, saying that there’s “zero tolerance” for “something lower than a totally equitable and inclusive surroundings.” In his electronic mail this week, Jassy expressed assist for Frazzini.
Regardless of Jassy’s assist, Amazon Recreation Studios continues to be dealing with challenges. Final yr it launched, after which pulled and cancelled, Crucible, a hero shooter that drew inspiration from Overwatch. One other of its tentpole video games, New World, was also delayed, whereas a online game adaptation of The Grand Tour was launched to such poor critiques in 2019 that it was later removed from storefronts. AGS may need the assist of Amazon’s subsequent CEO, however it’s received an extended approach to go if it needs to earn the assist of gamers.