EA is making a giant transfer into the world of cell gaming with the acquisition of Glu Cell, a developer greatest recognized for its work on celebrity-focused titles, primarily based on stars like Katy Perry and Kim Kardashian. Its portfolio additionally consists of fashionable titles like Design Residence, Covet Style, and MLB Faucet Sports activities Baseball. EA says that after the deal is closed, it’s going to have acquired Glu for “$2.1 billion in enterprise worth.”
“Cell continues to develop as the largest gaming platform on the earth, and with the addition of Glu’s video games and expertise, we’re doubling the scale of our cell enterprise,” EA CEO Andrew Wilson stated in a press release. EA says that it presently has a cell viewers of greater than 100 million month-to-month energetic gamers.
The transfer is analogous to Activision Blizzard’s acquisition of Candy Crush maker King in 2015, serving as an costly approach to break into the profitable cell area. Throughout its latest This fall earnings assertion, Activision stated that King raked in $577 million in web revenues, not removed from Blizzard’s $579 million. King can be now tapping into present Activision franchises with the upcoming launch of Crash Bandicoot: On the Run.
There’s no phrase on what new initiatives Glu may be engaged on below the EA umbrella, although the writer stated that Glu’s expertise with informal video games coupled with EA’s “industry-leading IP in sports activities and past” are a giant cause behind the acquisition.