Go read this Bloomberg story on how Tim Cook turned Apple into a $2.3 trillion powerhouse

A lot has been stated and written over time concerning the post-Steve Jobs period of Apple and whether or not CEO Tim Cook dinner’s operations-heavy strategy to operating the iPhone maker has proved roughly profitable than Jobs’ at occasions cutthroat dealmaking and his obsessive, detail-oriented product growth.

It’s onerous to argue now that Cook dinner hasn’t taken Apple to all-new heights — the corporate is extra useful than it’s ever been, and the wondrous success of the iPhone over the past decade has allowed Apple to construct vastly profitable secondary companies across the Apple Watch, AirPods, the iPad, and rather more. However how precisely Cook dinner, a logistics skilled with deep ties to Asia and a way more measured temperament than his former boss, pulled this off remains to be a subject of debate — and the main focus of a great new Businessweek story from Bloomberg’s Mark Gurman and Austin Carr.

In “Apple Is the $2.3 Trillion Fortress That Tim Cook dinner Constructed,” Gurman and Carr recount how Cook dinner managed the tough balancing act of holding Apple a thriving enterprise all through the aggressively anti-China Trump presidency and amid the continued coronavirus pandemic. The piece additionally raises the necessary query of how Cook dinner will handle Apple underneath a Democratic president and inside a way more adversarial regulatory atmosphere.

It’s an important examination of Cook dinner’s management model and one we don’t usually hear about, as Apple nonetheless goes to nice lengths to maintain the dialog surrounding the corporate targeted on new merchandise. There are nice anecdotes about Cook dinner’s relationship with Foxconn founder Terry Gou, a relationship instrumental to Apple’s unprecedented abroad manufacturing ambitions that reworked the corporate into what it’s at this time, and Cook dinner’s masterful dealing with of the Trump White Home and the previous president’s obsession with optics. Go learn the story from Bloomberg here.

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