Apple launches an augmented reality app to promote For All Mankind on Apple TV Plus

Apple is gearing up for the discharge of For All Mankind season 2 on Apple TV Plus. It’s kicking issues off with a brand new augmented actuality app, For All Mankind: Time Capsule, that appears to fill within the hole between the 2 seasons utilizing AR artifacts from the world of the present.

The app itself is a enjoyable promotional gimmick to assist promote the second season of one in every of Apple’s higher-profile authentic exhibits. It’s the broader technique at play that’s fascinating.

It’s no secret that Apple is fascinated about AR. The recurring AR demos on the final a number of iPhone and iPad product bulletins, the addition of AR-focused LIDAR cameras on the latest iPad Pro and iPhone 12 Pro devices, and the persistent rumors of the corporate’s pending VR / AR headsets are all clear proof of that. And Apple has been rumored to be working on the tie-in app for some time now.

However For All Mankind: Time Capsule is among the first indications of Apple tying all of its {hardware}, content material, and repair ambitions collectively. It’s an augmented actuality app downloaded from the App Retailer that prompts customers to subscribe to Apple TV Plus to observe For All Mankind, with further content material for LIDAR-equipped Apple gadgets.

It’s the sort of cross-promotional content material that spans Apple’s big selection of companies. It might additionally provide a glimpse on the sort of built-in {hardware}, software program, and repair bundle that Apple may very well be contemplating for any future AR gadgets.

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