Roku job listing suggests big plans for original movies and TV shows

Roku is trying to create its personal authentic “episodic and have productions,” based on a recent (and now closed) job listing posted by the corporate (via Protocol). The job itemizing mentions Roku’s “increasing slate of authentic content material.”

Roku at present doesn’t have any in-house content material of its personal. It now owns Quibi’s lineup of exhibits, which it acquired from the defunct streaming company, and it additionally provides The Roku Channel, an ad-supported service that lets customers watch a variety of TV exhibits, motion pictures, reside information, and extra — however we haven’t but seen any exhibits which can be made by Roku itself.

The job itemizing that mentions “authentic episodic and have size productions.”

The job itemizing, nonetheless, signifies that Roku is trying to get into the content material manufacturing enterprise — one thing its {hardware} rivals like Amazon and Apple have already completed. Offering its personal exhibits may give its customers a cause to spend extra time on their Roku gadgets, which in flip may assist additional increase the corporate’s advert income, even when customers aren’t watching its exhibits particularly.

The corporate’s potential exhibits and flicks might be competing with an enormous catalog of originals from different streaming companies like Netflix, Disney Plus, and Hulu. However in contrast to these streaming heavyweights, Roku sells gadgets that carry all of the companies collectively, so whereas Roku will technically be going face to face with the opposite corporations, its customers may also be watching WandaVision on a Roku field. That handy buyer expertise stays essential — even when Roku often butts heads with streaming suppliers.

It’s most likely price noting that it might be some time earlier than you’ll get to truly see a Roku present. If the corporate is simply now hiring manufacturing attorneys, the method is probably going nonetheless in fairly early levels. Nonetheless, it goes to point out how a lot worth Roku sees in bringing authentic content material to the desk.

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