Podcast studios at the moment are a Las Vegas attraction. Wynn Resorts introduced immediately that it’s investing $3.5 million in Blue Wire, a sports activities podcasting community, in a deal that’ll embrace the construct out of a podcasting studio within the Wynn Las Vegas’ foyer. That studio will host Blue Wire podcast personalities in addition to star athlete company to entice folks to go to the resort, get enthusiastic about sports activities, and hopefully place bets on them. Wynn runs a subsidiary enterprise known as WynnBet, which handles sports activities betting, and the crew particularly eyed Blue Wire to advertise that model.
Craig Billings, president of Wynn Resorts, says the studio will likely be “activated” throughout March Insanity and NFL kickoff, for instance, to convey power to the resort round sports activities, and in flip, it’ll get folks to probably gamble on video games. The studio is ready to open this summer time with Blue Wire branding dedicated to it for 3 years.
With this deal and funding, Blue Wire CEO Kevin Jones says his crew will rent employees on each the operations and expertise aspect based mostly in Vegas. Wynn will obtain fairness by way of this funding in addition to some in-podcast adverts, and the 2 teams may also collaborate on a branded podcast for WynnBet. Billings and Jones declined to share particulars in regards to the branded present apart from to say it’ll have a “deep degree of storytelling” that’s “entertaining” and “compelling.”
Blue Wire not too long ago raised $5 million as a part of its sequence A funding, and the community hosts greater than 140 exhibits, hyper-focused on sports activities. (That funding is separate from Wynn’s funding.) This deal echoes one other within the business; The Athletic, which additionally focuses on sports activities content material and podcasts, partnered with BetMGM in January to launch a complete sports activities betting hub on its web site, together with deeper content material integrations.
MGM and Wynn are each huge names in Vegas, in order that they, after all, wish to change into the largest names within the area and the locations folks go to position their bets. Perhaps an on-premises studio would be the factor that will get vacationers to stroll within the door on the Wynn or perhaps it’ll be a visiting athlete. Both approach, Wynn hopes content material turns into a significant facilitator in rising sports activities betting.